01SAMPLE: Habit app
SAMPLE: The streak was the churn
- Role
- Product designer
- Year
- 2025
- Day-8 retention
- 19%→34%
- Returned after a break
- 62%
- Time to ship
- 2wk
The problem
SAMPLE CONTENT — replace with a real project. The pattern this stands in for: a consumer habit app where the motivating mechanic is also the thing that drives people away.
SAMPLE — Where users dropped off
Most churn landed on the day immediately after a broken streak, not on any onboarding step.
| Category | % of churn |
|---|---|
| Day after a broken streak | 44% |
| First session | 21% |
| Onboarding | 18% |
| Week-two plateau | 12% |
| Other | 5% |
“SAMPLE QUOTE — not a real person. Replace or delete before publishing.”
SAMPLE: Replacing the streak
SAMPLE CONTENT. Describe the change you made and the reasoning behind it. Two or three paragraphs is plenty.
Screens
Sample